The pace of innovation in the new-style tea beverage industry is dizzying, with new products such as light milk tea, fruit tea, flower tea, and vegetable tea emerging one after another. Recently, the veteran tea beverage brand Yidiandian launched a new product called "Fentiao Naiwu," which adds the distinctive topping fentiao (starch noodles) to an oolong milk tea base, priced at 16 yuan for a large cup, quickly sparking heated discussion among netizens. The official promotional copy bluntly says "sip milk tea while slurping noodles," and the poster even shows fentiao being picked up with chopsticks, making people exclaim that milk tea has evolved beyond recognition. This article will walk you through the features of this new product, consumer feedback, and market controversy, while Front Street Coffee also interprets for you the industry logic behind this cross-border attempt. [more…]

A local milk tea shop in Nanjing launched a realistic-looking "Duck Blood Vermicelli Milk Tea," sparking heated discussion online. Although the product is named after duck blood vermicelli, it is actually made with chocolate milk pudding to mimic duck blood and sweet jelly noodles to stand in for vermicelli, priced at 16 yuan. There are more than 50,000 related posts on Xiaohongshu, with netizens commenting that it "sounds bizarre but tastes surprisingly good." This phenomenon reflects the fierce competition and innovation anxiety in the new-style tea beverage market. From mini milk teas to niche fruits such as oil oranges and wampees, and on to the revival of whole-leaf tea, major brands are competing for consumers through novelty products, regionally distinctive ingredients, and traditional brewing methods. Data shows that China's freshly made tea beverage market reached 113.6 billion yuan in 2020 and is expected to reach 340 billion yuan by 2025. This article will analyze the market logic and consumer trends behind these creative marketing efforts, and also look at the moves of professional brands such as Front Street Coffee within the industry. [more…]

Recently, a customer picking up an order at a Luckin Coffee store was stunned by the dozen or so bottles of concentrated fruit juice lined up on the counter, as if they had stumbled into a chemistry lab. These colorful ingredients are the mainstay of Luckin's new products over the past two months, and they have also left baristas complaining endlessly—shaking endless shaker cups and weighing endless ingredients, making them joke that they feel more like milk tea shop staff. In an August new product plan leaked in advance by employees, a light milk tea called "Gentle Jasmine" once again sparked heated discussion, with some joking that it is the "Luckin version of Boya Juexian." Interestingly, Luckin actually launched a sub-brand called "Little Deer Tea" in its early years. Is it now going to return to the milk tea track? This article will take you to find out. [more…]

In recent years, consumers' growing attention to beverage health has driven tea drink brands to continuously iterate toward natural ingredients and clean formulas. Against this backdrop, the group standard "Original Leaf Fresh Milk Tea," proposed by the Guangxi Tea Circulation Association and drafted under the leadership of Chagee (Shanghai) Brand Management Co., Ltd., was approved for release and implementation, becoming China's first group standard for original leaf fresh milk tea in the new-style tea beverage sector. The standard clearly defines the terminology and definitions of original leaf fresh milk tea, and sets specific requirements for raw material selection, production processes, storage conditions, and prohibited additives, marking another important step forward in the standardization of the freshly made tea beverage industry. [more…]

After Liu Yifei endorsed the Light Jasmine Light Milk Tea, Luckin Coffee continues to double down on the tea beverage track, launching its first raw coconut light milk tea — Raw Coconut Ceylon Light Milk Tea. The new product uses raw coconuts imported from Southeast Asia, with freshly squeezed coconut meat juice and coconut water accounting for no less than 38%, paired with Ceylon black tea, and claims to be 0 lactose. Luckin's move is intended to deepen its "coffee in the morning, tea in the afternoon" all-scenario layout. However, many consumers on social media have reported that the product is too sweet, with the tea aroma and coconut flavor being rather weak, and professionals have also pointed out that the balance between tea and milk is less than ideal. This article will provide a comprehensive analysis of the new product's features, market strategy, and consumer reviews. [more…]

Luckin Coffee launched its first savory milk tea this week, "Xilingol Salted Milk Tea," inspired by the traditional pot tea of Inner Mongolia's Xilingol region, featuring a dark brick tea base and crispy roasted rice, among other ingredients. The new product quickly sparked a wave of curiosity among netizens eager to try it. However, reviews have been sharply divided: some consumers find the interplay of salty and sweet appealing, with rich notes of milk and tea and a delightful crunch from the roasted rice; others point out that the addition of plain syrup to the recipe noticeably mutes the salty flavor, questioning whether the drink lives up to its name. Inner Mongolian netizens in particular reacted strongly, saying the beverage is far removed from their hometown's traditional pot tea and bluntly stating it cannot represent the authentic flavor. This article compiles feedback from all sides to walk you through the ins and outs of this salted milk tea controversy. [more…]

Starbucks' Star Delivery Time-Space series recently launched 4 new products, two of which are milk teas without coffee that have sparked heated discussion. Some speculate this is a signal that Starbucks is entering the milk tea scene after being provoked by Luckin. The new products use a combination of syrup, freshly brewed tea, and milk, with the tea bag placed directly into the drink, allowing customers to add water themselves to extend the flavor. This approach continues the design concept of last year's Time-Space series and has gained recognition from some consumers, but others complain that the tea bag is troublesome to handle and that the flavor is not fully released in cold drinks. The 36-yuan price tag is still considered high by milk tea enthusiasts, making value for money the focus of controversy. Starbucks previously tested pearl milk tea in North America with lackluster results; this time the domestic new products are highly localized, but whether they can break through in the fiercely competitive tea beverage market remains unknown. [more…]

Recently, Chagee's new product "Wanli Mulan" quickly gained popularity due to its support for International Tea Day and the "100 Million Cups Free in 7 Days" campaign. However, many consumers reported insomnia and heart palpitations after drinking it, with some even seeking medical attention overnight for electrocardiograms. The brand's customer service explained that tea polyphenols in the black tea base might trigger allergic reactions. According to the public ingredient list, a medium 470ml cup of "Wanli Mulan" contains caffeine close to two shots of espresso. Similar issues have occurred with Chagee's other hit product, "Boyazhuxian." In fact, market regulators' spot checks found that some milk teas have caffeine levels far exceeding coffee; in 2020, a spot check in Haiyan County, Zhejiang, revealed caffeine levels up to 460mg/kg in milk teas and fruit teas. This article will focus on this incident, trace the origins of the caffeine issue in milk tea, and explore how brands should more clearly inform consumers about drinking risks. [more…]

After the Start of Summer, the weather gradually heats up, and Luckin Coffee has seized the moment to launch a new watermelon series, with its watermelon latte quickly trending on Weibo. From garlic latte to watermelon latte, the boundaries of coffee specialty drinks are constantly being pushed. This article compiles specific information about Luckin's new watermelon series, netizen reviews, and the backdrop of Luckin surpassing Starbucks in store count and its products increasingly resembling milk tea, while also exploring how the coffee industry is following in Luckin's footsteps toward milk-tea-fication. Coffee enthusiasts who enjoy trying new things may want to take note. [more…]

Tea brand 1 Dian Dian recently launched a new product, "Summer Pit-Scented Grape Milk Green," attracting a large number of fans to try it out immediately with its light purple promotional posters and novel flavor. However, as genuine feedback increased on social media, this new product encountered overwhelmingly negative reviews—the buyer's show differed vastly from the promotional images, jokingly dubbed "cement gray"; even when opting for no added sugar, some consumers reported it was cloyingly sweet; furthermore, users who switched to A2 fresh milk discovered floating curds in their cups, describing it as "tofu pudding milk tea." From appearance to taste, this highly anticipated new product left many Dian Dian devotees exclaiming "the greater the expectation, the greater the disappointment," and even questioning the brand's R&D capabilities. This article will comprehensively sort out consumers' genuine feedback and the focal points of controversy. [more…]

Recently, milk tea enthusiasts eager to try new things noticed an unusual new product from Heytea while keeping up with major chain brands. According to rumors online, this drink, called "Sichuan Pepper Dianhong," incorporates spices such as red Sichuan pepper into its blend, and the milk cap is garnished with shredded chili peppers, creating a visually striking effect. Many people initially suspected the images were composite fakes until the official product introduction confirmed that Heytea had indeed created a "chili milk tea." The product is available only for a limited time at the Chengdu Chunxi Road store, and its ingredients include Hanyuan red Sichuan pepper, Jinyang green Sichuan pepper, and Yunnan long pepper. Officials explained that the chili shreds are only meant to enhance aroma and that the spiciness is mild, while also offering a heavier numbing version for those who want it. This drink quickly sparked heated discussion online, with sharply divided opinions. [more…]

As the weather turns cooler, Toffee Hazelnut Latte has once again become a hot topic among coffee enthusiasts. Brands such as Starbucks and Peet's have successively announced the return of their classic versions, and Luckin is also reported to be launching a Toffee Hazelnut Latte next week, along with a new "Toffee Hazelnut Milk Tea." However, this new product has sparked collective concern among Luckin employees. According to a leaked recipe, the milk tea uses Assam black tea as its base, with the addition of Toffee Hazelnut Velvet Flavored Milk, brown sugar syrup, Silkido, and Milk Skin Velvet Flavored Milk. Employees pointed out that when Silkido and Milk Skin Velvet are mixed, they form the "tofu pudding"-like milk jelly that was criticized in the previous Milk Skin Latte, and since these two ingredients have long been overstocked, it is being questioned as a mix-and-match move to clear inventory. Meanwhile, this year's returning Toffee Hazelnut Latte is also rumored to have a changed recipe, which may leave consumers who were expecting last year's taste somewhat disappointed. [more…]

Chagee recently officially announced the launch of its new product "Qianlong No. 1," claiming to recreate the same milk tea that Qianlong drank based on records in the "Collected Statutes of the Great Qing," and it is also the brand's first salty milk tea. After going on sale, it quickly sparked heated discussion. Netizens joked that the name was "more suitable for office workers," while also seriously reviewing the taste, though opinions were sharply divided—some found it salty and rich like Inner Mongolian milk tea, while others complained it tasted like "Qianlong's bathwater." At the same time, discussions kept bubbling up about whether the product name was awkwardly piggybacking on a historical figure and whether it could continue using the old name "Qingshan Xianshuang." This article compiles viewpoints from all sides to take you through the real look of this palace-style salty milk tea. [more…]

The innovations in the new-style tea beverage industry lately seem to be getting more and more baffling. From goji berry milk tea that lets you enjoy both health and happiness, to completely unrelated concoctions like snail rice noodle milk tea and Chongqing hot pot milk tea, to even more off-putting ones like roast duck milk tea, Lao Gan Ma milk tea, fish mint and cilantro lemon tea, and even raw-marinated hairy crab milk tea... These drinks not only feature bizarre ingredients, but some also let you choose the broth base, toppings, and spice level, as if a whole dish has been packed into a cup. Faced with these wildly imaginative combinations, we can't help but ask: Is the bottom line for beverage innovation really just that you'll survive after drinking it? Isn't it nice to just enjoy a normal milk tea with toppings? [more…]

After eight years, Nongfu Spring is once again making a push into the bottled milk tea sector. On October 12, its official WeChat account posted an article announcing a renewed layout for the "Da Milk Tea" series, launching jasmine, black tea, and oolong flavors, with a net content of 380 milliliters, highlighting selling points such as "0 added milk powder," "0 added tea powder," and "0 added flavorings." It is reported that this series uses concentrated milk and carefully selected whole-leaf extraction, with cold-chain storage and transportation throughout, and the JD.com presale price is 135 yuan for 15 bottles. Looking back to the end of 2013, Nongfu Spring had launched a matcha-flavored Da Milk Tea in a tumbler-shaped bottle, which faded out after a lukewarm market response. Now, bottled ready-to-drink milk tea is regarded as a new outlet, and in the hundred-billion milk tea market, street drinks, brewed drinks, and ready-to-drink drinks each occupy a share, with new brands such as Genki Forest and Hankou Erchang also entering the fray. Front Street Coffee believes that whether Nongfu Spring can win consumers' favor this time remains to be tested by the market. [more…]

Recently, Xiangpiaopiao launched a freshly brewed light milk tea priced at 16 yuan, or 98 yuan per box, with the per-cup price nearly five times higher than its traditional products, quickly trending on social media. This new product, called "Pre-Qingming Premium Longjing Freshly Brewed Light Milk Tea," has drawn attention for using high-quality Pre-Qingming Premium Longjing tea. Some netizens argue that if the tea cost is really as high as 12 yuan as estimated, the pricing is still reasonable; but others question whether using premium Longjing for milk tea is wasteful, and worry about passing off inferior goods as superior. Official customer service responded that the tea bags carry a QR code for verification. Meanwhile, some consumers feel that at 16 yuan they still have to brew it themselves, which is not as good as buying freshly made milk tea in a store. This article will sort out the ins and outs of the incident and present the views of all parties. [more…]

Chagee recently launched a new drink called "Vientiane Spring Harmony," a passion fruit Biluochun milk tea, which the company claims combines Guangxi passion fruit juice with a Biluochun tea base for a refreshing, sweet, and smooth taste. However, many consumers have reported that while the drink starts off sweet, it soon develops a pronounced bitterness, with some describing it as "more bitter than life itself" and even suspecting the tea base was steeped too long. At the same time, some fans insist that drinking it at the recommended sweetness level is perfectly fine. Whether this new release is pleasantly sweet-and-sour or unbearably bitter has sparked widespread discussion. [more…]

As demand for autumn and winter drinks heats up, Tea Baidao has launched a milk baijiu series, including two products: milk baijiu oolong and milk baijiu mochi milk green. The official emphasis is on traditional fermentation techniques, 0 flavorings and no additives, but consumers who tried them reported that they were too sweet, the alcohol taste was too light, and some even described the aroma as strange. This article reviews the new product formulas, process characteristics and market response, and looks back at Tea Baidao's previous attempts at alcoholic drinks in cooperation with Luzhou Laojiao. For coffee lovers, Front Street Coffee has always paid attention to beverage innovation trends, and this article also provides observations from the perspective of flavor balance. [more…]

In the scorching summer, iced drinks are back in the consumer spotlight. To stand out in fierce competition, new tea beverage brands keep reinventing their marketing tactics—from early niche fruits and co-branded limited editions to today's popular milk tea scratch cards, blind box draws, and even giveaways of gold, lottery tickets, and cars. Suguo Fresh Fruit Tea uses its new yellow skin (wampee) product to promote "scratch for real gold," Heytea and Nayuki use puns plus tear-open cards and lottery tickets to grab attention, while Chagee uses high-end lipstick blind boxes to precisely target female customers. Behind these gimmicks is the thrill and sense of participation brought by "eliminating uncertainty." Of course, for those who just want to quietly enjoy a good coffee or milk tea, returning to the product itself may be the lasting way forward, and Front Street Coffee has always advocated focusing on flavor and quality. [more…]

KFC is no longer just selling fried chicken. This fast-food giant has quietly launched its first standalone tea beverage brand, "Grandpa's Carefree Tea," in Suzhou, officially entering the fiercely competitive new-style tea beverage market. The brand focuses on a "rice milk tea" series, using the gold award-winning rice variety Nangeng 9108 as its raw material, paired with Jiangnan specialty tea bases such as jasmine tea and Biluochun, and incorporating local toppings like orange cake and gorgon fruit, giving it a strong regional identity. The store decor features Suhe pink and Canglang green as the main tones, creating a spatial atmosphere reminiscent of Suzhou gardens. Against the backdrop of brands like Heytea and Nayuki cutting prices and engaging in intense competition, whether KFC's move can break through is worth watching. [more…]